Amazing ways to Get YouTube subscribers
Use “Power Playlists” “Power Playlists” are like regular playlists… but better.
Here’s exactly how they work:
You see, most playlists are organized by topic.
Power playlists But Power Playlists are different.
Instead of topics, Power Playlists are organized by outcomes.
Here’s an example from my channel:
“Higher Google Rankings” YouTube playlist As you can see, the title of that playlist is an outcome: Backlinko’s Power Playlist title gives an outcome Which makes people MUCH more likely to watch my playlist… and subscribe.
And that leads us to…
Publish LONG Videos (10+ Minutes) Yup, this goes against conventional wisdom.
But stay with me.
A while back we did the largest YouTube ranking factors study ever.
Backlinks – YouTube ranking factors study In that study we analyzed 11 factors that might help video rank in YouTube’s search engine.
And we found something surprising:
Longer videos rank better in YouTube’s search results.
Longer videos tend to rank better in YouTube For example, last year I published this video.
As you can see, my video is almost 13 minutes long:
SEO for beginners – Video duration And that’s one of the main reasons that it ranks in the #1 spot in YouTube for the keyword: “seo”:
YouTube search results – SEO 3. Promote Videos In Your End Screen Here’s the deal:
The more of your videos someone watches, the more likely they are to subscribe.
The question is:
How do you get people to watch 2, 5 or even 10 of your videos?
Promote another video in your End Screen.
Here’s an example from my channel:
Next video in YouTube endscreen This simple “Next Video” has led LOTS more views and subscribers:
Backlinko – End Screen – Extra views and subscribers Here’s how you can do the same thing:
First, include 10 seconds of time at the end of your videos specifically for your End Screen.
Here’s what mine looks like in the raw video file:
Backlinko – End Screen template Then, use YouTube’s End Screen editor to add a link to a related video:
Backlinko – End Screen editor That’s all there is to it 🙂
Branding Watermark = Subscribe Button This is the ultimate YouTube subscriber hack.
You probably know that you can add a Branding Watermark to your videos.
Branding Watermark This watermark lets viewers subscribe to your channel inside of your video.
Subscribe button as branding watermark unfortunately, most Branding Watermarks are completely ignored.
For example…
I once added this watermark to all of my videos:
Backlinko – First watermark And it did absolutely nothing.
So I decided to try something new.
Instead of a watermark that looked cool…
…I used one that looked like a normal YouTube subscribe button.
Backlinko – Latest watermark And it worked!
My new watermark generated 70% more subscribers than my old one.
Backlinko – New watermark success Pretty cool.
Focus On Quality… Not Quantity When I first started my YouTube channel, I read the same advice over and over again:
“If you want to grow your channel, you need to upload videos on a regular basis”
As it turns out, this is HORRIBLE advice.
I’ll explain.
When I first started my channel I published videos on a consistent schedule…
…but no one watched them.
Backlinko – Low YouTube view rate And the few people that watched my videos didn’t even bother to subscribe.
Backlinko YouTube channel – Low subscriber conversion It was REALLY frustrating.
So I decided to change things up.
Instead of quantity, I decided to focus 100% on quality.
And this “quality over quantity” video marketing approach worked like magic.
Flash forward to today and my channel generates over 228k views per month from only 39 total videos:
Backlinko – YouTube monthly views And because I pour my heart and soul into every video, over 6k people subscribe to my channel every month:
Backlinko – YouTube monthly subscribers 6. Reply To EVERY Comment This is one of the EASIEST ways to get more subscribers.
