To build an eye-popping, jaw-dropping, drool-worthy lean physique, sweating it out at the gym is important, but that’s only 30% of the battle! The other factors are ‘Nutrition’ and ‘Rest’.
Nutrition includes a healthy balance of macro and micro nutrients to provide your body with the fuel and nutrients it needs for proper functioning. Protein is essential for muscle building and recovery and having a high-quality protein supplement in your stack is crucial.
So , how much protein do you need?
As per The Internal Society of Sports Nutrition, most individuals require between 1.4 to 2 g of protein per Kg body weight per day to support their goals of lean muscle gains which is roughly 1 g of Protein per Pound body weight. So, if you’re a 165 lb man engaged in strength training, you require approximately 165 grams of protein per day.
So, why Whey Protein
If you’re someone who enjoys a juicy steak regularly and depend on meat to suffice your daily protein requirement, a single 3 ounce serving of steak will only fetch you 21 grams of protein. A protein shake will pack that much Protein in a single serving without the cholesterol!
Whey based supplements are a great way to fulfill your daily protein requirement. Apart from being convenient, they are easily digested and provide your muscles with a quick boost of amino acids to aid in muscle building and recovery.
Professional Athletes & Fitness Enthusiasts alike swear by the benefits of Protein Shakes and for good reason. The quality of Protein is measured by its Biological Value (BV)— how quickly protein is broken down and assimilated into the body. Whey has the greatest BV of 104 compared to any protein in the world!
So are all Whey Protein Supplements the same?
NOT THE SLIGHTEST! Brands sell Whey Proteins of various types: concentrates, isolates, blends and Hydrolysates. The quality of whey is determined by the type of process it is made by. Concentrates are the least processed and their purity range from 35% to 80%. So a 30 g Scoop of 80% Whey Concentrate may have anywhere between 21 g to 23 g of Protein, including the Flavours and Sweeteners it is formulated with.
Isolates on the other hand are more purer and can be found to have upwards of 90% purity. Whey is processed using ion exchange and multistep filtration techniques to remove lactose fats and cholesterol to improve the purity of protein.
Hydrolyzed Whey Isolate is the purest of all. With a purity of 97%, ISO RUSH—our flagship Whey Supplement is made using cross-flow, micro filtration process to pack an impressive 28 gram of muscle-fueling protein per serving. What’s more? It’s 100% Naturally Sweetened. With No Artificial Sweeteners, this is the best choice for you, whatever your goal may be.
