Marketing Automation Software Procurement – Sourcing and Intelligence Report on Price Trends and Spend & Growth Analysis
The marketing automation software will grow at a CAGR of 9.82% during 2020-2024. Prices will increase by 3%-6% during the forecast period and suppliers will have a moderate bargaining power in this market. International Business Machines Corp., Adobe Inc., Oracle Corp., SAP SE, Salesforce.com Inc., SAS Institute Inc., HubSpot Inc., Act-On Software Inc., Infusion Software Inc., SugarCRM Inc., and eTrigue Corp. are among the prominent suppliers in marketing automation software market.
Who are the Top Suppliers in the Marketing Automation Software Market?
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Leading global suppliers can assist buyers in realizing high-cost savings through their efforts on areas such as vertical integration, supplier synergies, reducing total ownership cost, conference participation, managing commodity price volatility, negotiate on pricing and contractual terms, ad-hoc spend management, level of automation, and cost of quality impact. Collaborations with global suppliers will also help buyers in cost-saving and ensuring high-quality procurement in the dynamic market.
This report offers key advisory and intelligence to help buyers identify and shortlist the most suitable suppliers for their equipment finance requirements. Some of the leading equipment finance suppliers profiled extensively in this report include:
International Business Machines Corp.
Adobe Inc.
Oracle Corp.
SAP SE
Salesforce.com Inc.
SAS Institute Inc.
HubSpot Inc.
Act-On Software Inc.
Infusion Software Inc.
SugarCRM Inc.
eTrigue Corp.
Supplier Selection and Evaluation
Profile and service capabilities of the service provider, industry specialization of the service providers, reputation of service providers, and assessment of value-added services are some of the most critical parameters that buyers use to shortlist the suppliers in equipment finance.
This report evaluates suppliers based on user interface, customization capabilities, scalability of the solution, and domain expertise. In addition, suppliers are also shortlisted based on business needs, operational requirements, security compliance, regulatory mandates, legal requirements, pricing models, quality control, penalty clauses, SLA nuances, acceptance criteria, evaluation criteria, and working environment.
What are the Major Pricing Trends in Marketing Automation Software Procurement?
The pressure from substitutes and a high level of threat from new entrants has resulted in the moderate bargaining power of suppliers. This makes it extremely important to get the pricing and pricing model right. Buyers should align their preferred pricing models for marketing automation software with the wider industry and identify the cost-saving potential.
Subscription-based pricing, perpetual license pricing, and package pricing are the most widely adopted pricing models in the marketing automation software. Each pricing model offers optimum benefits and fitment in specific situations. Buyers should identify the model that suits their operations in the best manner and link supplier performance to the pricing models.
Price Strategies and Benchmark
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To optimize the value of the purchase it is crucial to a keep track of current and future price trends. Price forecasts are beneficial in purchase planning, especially when supplemented by the constant monitoring of price influencing factors. During the forecast period, the market expects a change of 3%-6%.
Identify favorable opportunities in marketing automation software TCO (total cost of ownership)
Expected changes in price forecast and factors driving the current and future price changes
Identify pricing models that offer the most rewarding opportunities
Will there be an Increase in the Spend Growth for Marketing Automation Software Procurement?
The report provides a complete drill-down on global equipment finance spend outlook at a global as well as regional level. Current spend scenario, growth outlook, incremental spend, and other key information is available individually for North America, South America, Europe, Middle East and Africa, and APAC.
Spend Growth and Demand Segmentation
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The marketing automation software market will register an incremental spend of about $ 2.69 billion during the forecast period. Only a few regions will drive the majority of this growth. On the supply side, North America, South America, Europe, Middle East and Africa, and APAC will have the maximum influence owing to the supplier base.
The drivers and inhibitors that influence these global and regional outlooks are also elaborated in detail. Our in-depth growth decomposition analysis covers details on:
Factors driving the growth (or lack of it) in individual geographies
Regions that hold the most rewarding opportunities for buyers and suppliers
Is the spend growth cyclical and when will the growth curve peak?
