The search engine optimization of the page of your website depends on a variety of factors. One of the most important factors is the meta descriptions and search engine optimization meta descriptions!
For learning about the meta descriptions and search engine optimization meta descriptions, read more here.
What are meta descriptions or meta descriptive tags?
The structure of your website’s pages has several different tags, each of which has one application. One is used to optimize how your website is displayed on social media, and one is the interface between the website and search engine robots. Among them, there is a tag called meta description, which is also known by other names such as meta description tag and so on.
Any text that is included in this tag will be displayed in the search pages as a description of each page of your website.
Well, so far we’ve come to the meta definition. Let’s take a look at how to write a meta tag and see how we should optimize a website for search engines.
How to write meta descriptions?
Although Meta’s description seems like a small, not-so-important text, writing it has its own rules. Let’s go to the first important point:
1- The length of the meta description
The meta descriptions of your website, like its title, have a limited number of characters to write. That means you can’t put as many words as you want, but according to Google’s rules, you’re allowed to write about 160 characters in the it may change in the future again.
Please note that if your page’s meta description exceeds the specified character length, part of the text will be deleted and displayed as 3 dots (…) in the results.
2- Duplicate meta descriptions for pages
One of the most common mistakes on the website is to write duplicate meta descriptions for all web pages. For example, some webmasters load a common sentence such as “Click to read this fascinating article” in the meta section of all pages. This is not good for search engine optimizations.
Tip: Sometimes you may have very similar products on your website. For example, carpets that their textures and styles are different. Here you are allowed to write all the meta descriptions and even your product descriptions in duplicate form, however you should use canonical tag. Using this tag makes Google not consider your website pages as duplicate pages.
Well, before we get into the meta description tutorial, let’s take a look at the importance of using it.
Importance of meta descriptions
Until a few years ago, Google was scrutinizing the details of your website’s page. For example, checked if the keyword is in the title? How is the meta text written and more.
But due to the techniques that webmasters used to bypass Google and for a while troubleshoot this search engine and its audience, Google decided to check the credibility of a page on its own trusted the audience! But how?
By examining 3 factors:
- Click rate: How many of the 100 or 1,000 users who see your website along with other websites in the search results click on your website.
- Jump Rate: How many users leave your website as soon as they see it, due to poor quality content, low website speed, and other factors.
- How long do users to stay on the website, and how attractive is your website to them?
If you want to know more about the above concepts, the jump rate article is a good source. However, given these issues, the first thing that affects the search engine optimization of any page is the user’s click-through rate. But what in search results makes a user click on your website? 3 factors:
- Your website’s brand credibility
- Page title
- Meta description text!
So your meta descriptions have an indirect but important effect on website search engine optimization by encouraging the user to click on the website.
